Asir Region Vision
To be a year-round global destination for the Aseer Region, rooted in its authentic culture and diverse nature.
The Aseer Region aspires to consolidate its position as a prominent global destination throughout the year by leveraging its rich and authentic culture alongside its diverse natural landscapes. This strategic focus is responsible for attract visitors from around the world and showcase the region’s unique cultural heritage and varied natural beauty.
Strategy
Based on Saudi Vision 2030, which serves as the starting point for the strategy and seeks to strengthen the position of the Aseer Region as a global tourism destination, the strategy was developed around four strategic pillars as follows:
Prosperity
Vibrant Tourism Economic Opportunities Based on Unique Assets and an Ambitious Community
People
Community engagement supported by rich culture, authentic heritage, and tourism-ready capabilities
Planet
Preserving and protecting our breathtaking nature within a sustainable environmental system aligned with global standards
Enablers
Effective infrastructure to unlock the potential of the Aseer Region efficiently and effectively
Aseer Region Vision
To become a year-round global destination, based on its authentic culture and diverse nature
Prosperity|إقتصاد
Attracting tourists year-round through unique tourism programs and activities
- 1.1.1
Designing and developing the tourism experience in Abha and other tourism destinations
- 1.1.2
Enhancing, promoting, and marketing the tourism identity, offerings, and services in the Aseer Region
- 1.1.3
Developing tourism services and products in the Aseer Region
- 1.1.4
Ensuring the delivery of an exceptional visitor experience
- 1.1.5
Tourism destination planning (Al-Namas, Tanomah, Balasmar)
Empowering small and medium enterprises to enhance tourism development
- 1.2.1
Designing and launching programs aimed at building the capacities of small and medium enterprises in tourism-related sectors.
- 1.2.2
Supporting the development of the tourism sector through innovation.
Attracting economically sustainable investments to develop key sectors
- 1.3.1
Defining and implementing a comprehensive investment plan for investment activities in the Aseer Region.
- 1.3.2
Developing and implementing an investment marketing plan for the Aseer Region to attract investors and small and medium enterprises.
People|إنسان
Developing, attracting, and retaining top talents and competencies to support the tourism sector
- 2.1.1
Implementing capacity and skills development activities in the tourism sector
- 2.1.2
Designing and launching a talent attraction and retention program
Enhancing culture and heritage as a source of competitive advantage for the Aseer Region
- 2.2.1
Implementing capacity and skills development activities in the tourism sector
- 2.2.2
Highlighting the tangible and intangible cultural heritage of the Aseer Region
Increasing community participation in tourism sector development
- 2.3.1
Empowering the local community to play an active role in tourism development.
- 2.3.2
Raising community awareness of tourism benefits and opportunities.
Planet|أرض
Preserving terrestrial, coastal, and marine environments to protect biodiversity and ensure sustainable use of resources.
- 3.1.1
Conducting comprehensive environmental surveys and implementing monitoring systems.
- 3.1.2
Preserving water resources and ensuring their sustainability.
Restoring and enhancing degraded landscapes, damaged ecosystems, and lost biodiversity in the Aseer Region
- 3.2.1
Rehabilitating endangered wildlife and natural habitats
- 3.2.2
Implementing the Saudi Green Initiative at the regional level through the Aseer Green Initiative for climate change adaptation
Improving sustainable resource management in the Aseer Region in accordance with best practices to mitigate the impacts of climate change.
- 3.3.1
Ensuring effective and smart environmental sustainability management
- 3.3.2
Developing sustainable agricultural practices and promoting distinctive and high-quality products
- 3.3.3
Enabling sustainable eco-tourism in the Aseer Region
Establishing effective partnerships to strengthen the growth of key sectors
- 4.1.1
Preparing and establishing a clear and robust partnership model in the Aseer Region.
- 4.1.2
Assessing the need for strategic enabler projects and developing a framework to coordinate and activate them.
Improving data integration and facilitating access to it to enable decision-making.
- 4.2.1
Establishing an Urban Information Center at the Aseer Region Development Authority
Implementing effective planning and development at the regional level
- 4.3.1
Developing the detailed regional master plan for the Aseer Region
- 4.3.2
Designing a new architectural identity for the Aseer Region and establishing land-use regulations
- 4.3.3
Applying smart city concepts in the urban area of Abha and tourism destinations
Establishing effective partnerships to strengthen the growth of key sectors
- 4.1.1
Preparing and establishing a clear and robust partnership model in the Aseer Region.
- 4.1.2
Assessing the need for strategic enabler projects and developing a framework to coordinate and activate them.
Improving data integration and facilitating access to it to enable decision-making.
- 4.2.1
Establishing an Urban Information Center at the Aseer Region Development Authority
Implementing effective planning and development at the regional level
- 4.3.1
Developing the detailed regional master plan for the Aseer Region
- 4.3.2
Designing a new architectural identity for the Aseer Region and establishing land-use regulations
- 4.3.3
Applying smart city concepts in the urban area of Abha and tourism destinations
Work Team
The Aseer Region Strategy is the result of the joint effort of the work team
Both the Development Authorities Support Office and the Aseer Region Development Authority provided guidance and support throughout all stages of strategy development
Relevant entities provided outstanding cooperation and meaningful participation to enhance our work
With ministries / Vision Realization Programs and authorities
With the Municipality / Municipalities
With local experts and relevant stakeholders
With local citizens and companies
Alignment with Government Entities
Ministries
Authorities and Vision Realization Programs
Goals
The Aseer Region Strategy aims to attract up to approximately 9 million visitors, generate up to approximately 26 billion Saudi Riyals in GDP, and create about 94 thousand jobs by 2030.
~9.1 Million
Visit the Aseer Region
~26 Billion Riyals
Impact on Local Outcomes
~ 94 Thousand Jobs
Additional direct jobs to be created
Authority Guiding Principles
The Authority's guiding principles are to follow a comprehensive approach that ensures coverage of economic, social and environmental aspects in an integrated manner. To achieve this, 4 guiding principles must be followed.
Prioritizing Assets and Their Sustainability
Development for the future (resilience and balance)
Celebrating Local Cultural Landmarks
Giving special attention to cultural richness
Working with and for the Local Community
Engaging the local community and ensuring shared benefits
Preserving Authenticity
Bridging the gap between local culture and tourists from different cultural backgrounds